Family on a walk

Our purpose

CPP India exists to make a bad day better, keeping people’s worlds turning so they can live their everyday uninterrupted and with more control. Our colleagues are driven by this purpose and make life smoother for millions of consumers who may have broken their mobile phone, lost their payment cards or need a doctor’s consultation.

We’re there for our clients too. We co-create innovative solutions that improve the core products of financial services companies and deliver additional revenue, improve customer retention and differentiated customer experiences.

Mother and Daughter

What we do

CPP India is a leading assistance services company and is part of the CPP Group. CPP Group is a UK-based assistance company with over 40 years’ experience in providing assistance solutions to insurance and financial services business partners and their customers.

Since 2008, CPP India has specialised in designing assistance products for local partners and collaborating with third parties and insurers to create customised propositions that drive value for retail banks, fintechs and non-banking financial companies (NBFCs).

10 +
Million Customers
10 +
Distribution Partners
Product Categories
Mother and Daughter in field

Our products

Our headline offerings include Card Protection which protects your customers in event of card loss, theft, damage or fraud; LivPlus provides health and wellness services for your customers; FoneSafe protects phones, laptops and tablets and Asset Secure takes care of your customers’ appliances with extended warranty and preventive maintenance services.

Our products are distributed by market leading banks, NBFCs and fintech companies.

Our Values

The values that define us ensure we can anticipate, innovate and adapt to clients and customer's needs, keeping our business moving forward.
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Keeping it simple means we focus on what we’re good at and always communicate in a straightforward way.
boy with light
Curiosity means embracing the freedom to explore innovative ways to make a difference and deliver outstanding experiences.
Being brave means that it’s ok to challenge and take a leap of faith if the intention is sound, not being afraid to try something new and inspiring others to do the same.
Paint and smoke
Working together means strong camaraderie and collaboration as we strive to do things better.
Basketball player
Consider it done means we can be relied upon to do the right thing and deliver on our commitments, taking accountability to make things happen.

Our Leadership Team

Deepak Matai CPP


Gagan Chawla


Finance Director
Kapil Bansal


Head of Sales and Distribution
Prachala Singh


Head of Operations
Office workers celebrating

Our People

Our long-term success is dependent on our people. We’re looking to the future and are committed to building a business where our people are healthy and happy and can fulfil their potential. One where we’re united by our purpose and empowered by a culture of putting innovation, business partners and their customers first.

We’re creating an environment of opportunity where all colleagues can be at their best. Growing our people grows our business, and when our colleagues feel engaged and valued, they’re motivated to deliver the best possible service to our business partners and enhance our company performance.


Interested in joining CPP India? Send your CV to [email protected].